Assurant has been in the funeral funding and final expense business decades. Today, our team of 3,000 advisors help distribute insurance-funded solutions designed to ease the financial burden on those left behind after the death of a loved one. For decades now, industry-leading brands have trusted Assurant to protect their reputation, help their business grow and take great care of the people we serve.

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Our History in End-of-Life Planning
Assurant Life of Canada

The story of Assurant Life of Canada began in 1902 with a small, family-owned funeral business: the Pierce Brothers Family Mortuaries.

Working hands-on with their customers, the brothers bore witness not only to the overwhelming grief of their clients, but to the incredible financial strain they experienced when paying final respects to their loved ones.

The brothers envisioned a better way for people to plan and pay for their final expenses; something more practical and less expensive than the narrow-minded funeral insurance available at the time. In 1935, they brought that vision to life by purchasing a life insurance company that would offer their customers portable insurance with benefits that were payable in cash; benefits that would support them regardless of the place of death or the funeral director selected to perform the service.

At the time of purchase, the Pierce brothers’ company had just $20,000 in assets. Several decades and countless families later, Assurant Life of Canada has become the nation’s #1 provider of end of life solutions with more than $1.9 billion in assets, a strong management team, and a network of 3,000 advisors. 

Canada Purple Shield
Protection from Financial and Emotional Burdens

Canada Purple Shield offers protection products that help ensure your final wishes are carried out and your family protected from unexpected expenses.

Learn about Canada Purple Shield
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Assurant Life of Canada

Our prearranged funeral protection business – by the numbers.

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in assets to protect you
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families prepared for arrangements
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to help secure the interest of families
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Founded in


as a family-run mortuary
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A not for profit that protects Canadian insurance policy holders against loss of benefits
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of insurance funeral funding

Meet Our Leaders

At Assurant, our strength lies not only in our vast experience and breadth of solutions, but also in the expertise of our highly qualified leadership team.

Tammy Shultz

Tammy L. Shultz

Fernand LeBlanc

Fernand LeBlanc

VP, Strategy & Business Development

Lisa Young

Lisa Young

VP, Operations
Steve Magee

Stephen Magee

VP, Global Sales
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A Canadian leader with a global presence
Assurant, Inc.

Assurant, Inc. is a Fortune 500 company and premier provider of specialty insurance products and related services in North America, Latin America, Europe and select worldwide markets.

  • A global leader in permanent, personalized funeral care solutions
  • Founded in 1892
  • Began to offer funding for prearranged funerals in 1902
  • Supported by a dedicated team of more than 3,000 advisors throughout Canada

Discover what makes us different

Contact Us
Our team of experts is here to help you.

Alleviate unnecessary burden on your family in the future. Give us a call today and let’s chat about insurance-funded preneed and final expense solutions.


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Call 888.977.3752 to speak to a customer service representative.